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common sense prevails over Paddy Power ad complaint

I'm glad this happened because if the wowsers got this one kicked off TV, then humour would never be allowed in advertising ever again.

ASA dismisses Paddy Power ad complaints

The UK Advertising Standards Authority (ASA) has cleared a TV advertisement for Irish bookmaker Paddy Power that showed a game of football being played between two teams of blind men which ended with a cat being kicked into a tree, despite more than 1,000 complaints from viewers - one of the highest ever recorded by the ASA.

The TV ad showed a game of football being played by two teams of blindfolded men, using a ball which had a bell inside it. One player kicked the ball off the pitch and a cat, wearing a bell on its collar, ran on to the pitch. The referee was about to blow his whistle, when one of the men was shown taking a kick and a thud and a loud cat's meow was then heard - although no contact between the player and the cat was shown on screen (and the cat was shown to be fine afterwards, albeit high up a tree).



It's humour people, get a life. For those who live outside the UK and haven't seen it, here it is. Unfortunately columns on this blog template aren't wide enough to host it..
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