So the French National Assembly have passed the online gambling bill with the remaining procedures before it is implemented merely a formality. But what is actually going to achieve for French punters and foreign companies? It will be slow progress. Those French punters already playing with offshore firms will continue to bet where they do, simply because they will be able to get a better deal. Firms obtaining a French licence may be able to advertise locally, but if the proposed level of taxation and possible sports levies are passed, then firms will have to pass that cost onto consumers. If they don't, it will be a major cost against their bottom line. Firms such as Ladbrokes and William Hill are expected to take a patient approach, expecting the regulations to gradually become more competitive, as is the case in Italy. Companies entering the French market will not be allowed to cover horse racing, one of the most attractive parts of the French betting market, due to government p...
A blog about betting, trading, sport and some of the dodgy elements within them. www.sportismadeforbetting.com.