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Give Yourself An Edge - Play weak markets

Give Yourself An Edge - Play weak markets
By Scott Ferguson

Originally published at www.puntingace.com

Take a look at the highest rating sporting events on TV, then compare them to a list of the most popular betting events. The bookmakers follow these events closely, the punters follow them closely, so how are you supposed to make an edge?

Ask yourself this question: If a bookmaker has to price up English Premiership soccer, the Super Bowl and Australian NBL basketball all at the same time - which event is he more likely to make an error in?

Think about it - the vast majority of clients and the bigger bets are going to come for the higher profile events. Thus your bookie is going to spend 90% of his time doing the research, managing the risk, keeping an eye on the newswire and other prices on the big events as well. That makes it very tough for you to find an edge on those markets. Every little item gets reported on TV, on the internet, in the papers, so the markets tend to be well-formed with similar prices around the industry worldwide. Not to mention that nearly every time, someone else will always have faster access to the information trail.

Stop focusing on what's on TV, or at least the result of the event you are watching, and more on what can make you money. You can find weak markets everywhere. Bookmakers are always trying to bring in new clients by offering extra markets. Within major events, you can always find weak markets by shopping around several firms. American sports for example have plenty of player 'props' - scoring or statistical matchups against another player, or under/over a certain number, within a game.

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