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the Tote doesn't know what they have on their hands..

The Scoop6, biggest ever rollover, biggest ever publicity for the UK Tote. Yet they priced up more than £4m on new money in the pool at 50/1. OK, some of it may have been to generate a bit more PR, but it just shows they don't understand what they have on their hands. Rollover jackpots are enormous. £5m pools brings out the people with no idea about racing, and suddenly gets them excited about the sport. So why doesn't the Scoop6 pool open for betting before Saturday morning? Surely it can open on Friday as soon as the fields are ready? Why not open it overnight online. This bet has international appeal - to force them to wait until the UK shops are open just misses a massive opportunity. The UK tote is such a poor cousin of all the other totalisators around the world. They have a fantastic product in the Scoop6, but they promote it poorly. Where is the advertising of the place fund? You'd be lucky to find any mention of it anywhere.

Great product, but they don't do a lot to maximise the promotion of it....
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