Skip to main content

Betfair sign marketing deal with NRL team, Wests Tigers

Betfair's sponsorship portfolio in Australia now covers Betfair Park racing, Hawthorn FC, numerous sport and racing sponsorships in Tasmania and now the Wests Tigers. A big step up from the doom-sayers saying every cent would go back to the UK when lobbying for a licence just a few yrs ago.

Read the LeagueHQ article here

An interesting progression considering that the NRL has been the sporting body most concerned (or should I say hypocritical?) regarding gambling sponsorship. A decade ago when the government-owned SportsTAB opened, the NRL couldn't give them enough perimeter signage. A change of CEO and public sentiment re gambling, particularly in NSW where the league clubs' finances are heavily based on the pokies clubs and the gambling problems they create, and those relationships changed.

Over the years the NRL has had a few minor gambling scandals, nothing of the magnitude of match-fixing, but more exotic markets such as First Tryscorer and TV markets such as Man of the Match. Signing integrity deals with betting companies, particularly those which don't accept cash, can only be good for the sport.

Betfair won't be the only betting firm sponsoring in the NRL this season. BetEzy is setting up white-label sites to sponsor a few teams as well, and the big mouth of rugby league journalism, Peter Fitzsimons, shows the level of his sports-betting knowledge with this piece.

Punters born every minute

LET'S be clear about this. Show me a sports gambler and I will show you a loser. I don't mean one who loses every time - for of course there will be the occasional you-bloody-beauty! win. I mean that, over time, by simple dint of the immutable laws of mathematics, the sports gambler will lose money. All too often, that money is rent, grocery and mortgage money. Any objections yet? Any cries of "that's not true and that's not fair!"? Sit down and shut up. You are only saying that because you are either in the industry, or a regular sports gambler who doesn't care to acknowledge that you have been pissing your money up against the wall.


And I thought ex-rugby players were supposed to be intelligent. Just because every pub is full of mug punters, it doesn't mean we all are. And sports betting is the ONE area of gambling you can win on with a bit of nous. Gambling companies sponsor sports events and teams all around the world, why is it that Australians think they can take the moral high ground? The form of gambling that screws people is gaming, namely casinos and poker (slot) machines. Get rid of those and over 90% of problem gambling issues are solved.

Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

Gimcrack Stakes preview

The final day of the Ebor Festival has a great spread of races, and just one of them could be described as having a clear-cut favourite. A solid reward for anyone who can find a winner.

The 2yo feature of the day is the Gimcrack Stakes, and saddling up again for the preview is Darren Goodbody, @DarrenPGoodbody. You can read more of his work here.

----------------------

Irish Thoroughbred Marketing Gimcrack Stakes
Group 2, 6f, 2yo C&G
£220,000
1510 local 0010 AEST


What a week it has been on the Knavesmire, some impressive juveniles to keep on the note book especially Tasleet of William Haggas's and Wesley Ward's Acapulco who impressed me taking on older horses, but even though with the 29lb allowance he could not over come proven Group 3 winning sprinter Mecca's Angel.

Mark Johnston has not improved on his six percent average here at York and I have reservations that it is going to improve with Buratino or Ode the Evening. The Listed Woodcote Stakes and Group 3 Coven…

Villiers Stakes preview

The highlight of summer racing in Sydney is the Villiers Stakes. Tasked with the preview is Mitch Fenton.

-------------------

Villiers StakesRandwick, G2, 1600m
1615 local time, 0515 GMT

Form link

Website
Twitter: @weekndkngracing
Facebook: /weekendking


The most reliable guide to the Gr2 Villiers has always been the Festival Stakes.

I’m going to stick with that form line; here’s the horses who ran in the Festival, running today.

1 I'm Imposing (55.5) 20-1
2 [0.1] Estonian Princess (54) 7-1
3 [0.3] Strawberry Boy (57.5) 6-1
5 [1.7] Sir Moments (56) 11-2
6 [2.5] Multilateral (54) 60-1
7 [3.8] Scream Machine (56) 20-1
8 [4.3] Aomen (58.5) 30-1
11 [6.8] Monton (60) 16-1
12 [8.0] Keep Cool (54) 80-1

Out of all those runs in the Festival, Strawberry Boy was a clear top pick for mine.

He worked very hard out in front with his 1500m to 600m times and was 3L quicker than the average. He was entitled to drop out of the race but instead he fought on dogged…