Skip to main content

Betfair sign marketing deal with NRL team, Wests Tigers

Betfair's sponsorship portfolio in Australia now covers Betfair Park racing, Hawthorn FC, numerous sport and racing sponsorships in Tasmania and now the Wests Tigers. A big step up from the doom-sayers saying every cent would go back to the UK when lobbying for a licence just a few yrs ago.

Read the LeagueHQ article here

An interesting progression considering that the NRL has been the sporting body most concerned (or should I say hypocritical?) regarding gambling sponsorship. A decade ago when the government-owned SportsTAB opened, the NRL couldn't give them enough perimeter signage. A change of CEO and public sentiment re gambling, particularly in NSW where the league clubs' finances are heavily based on the pokies clubs and the gambling problems they create, and those relationships changed.

Over the years the NRL has had a few minor gambling scandals, nothing of the magnitude of match-fixing, but more exotic markets such as First Tryscorer and TV markets such as Man of the Match. Signing integrity deals with betting companies, particularly those which don't accept cash, can only be good for the sport.

Betfair won't be the only betting firm sponsoring in the NRL this season. BetEzy is setting up white-label sites to sponsor a few teams as well, and the big mouth of rugby league journalism, Peter Fitzsimons, shows the level of his sports-betting knowledge with this piece.

Punters born every minute

LET'S be clear about this. Show me a sports gambler and I will show you a loser. I don't mean one who loses every time - for of course there will be the occasional you-bloody-beauty! win. I mean that, over time, by simple dint of the immutable laws of mathematics, the sports gambler will lose money. All too often, that money is rent, grocery and mortgage money. Any objections yet? Any cries of "that's not true and that's not fair!"? Sit down and shut up. You are only saying that because you are either in the industry, or a regular sports gambler who doesn't care to acknowledge that you have been pissing your money up against the wall.


And I thought ex-rugby players were supposed to be intelligent. Just because every pub is full of mug punters, it doesn't mean we all are. And sports betting is the ONE area of gambling you can win on with a bit of nous. Gambling companies sponsor sports events and teams all around the world, why is it that Australians think they can take the moral high ground? The form of gambling that screws people is gaming, namely casinos and poker (slot) machines. Get rid of those and over 90% of problem gambling issues are solved.

Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

Racing has a Ponzi scheme - and the fallout will be enormous

When the term 'Ponzi scheme' is mentioned these days, the names Bernard Madoff and Allen Stanford instantly spring to mind. The pair of them ran multi-billion dollar frauds (US$60bn and $8bn respectively) that destroyed the lives of thousands of investors who had put their life savings into a 'wonderful' investment strategy. How so many people were sucked into the scheme is baffling to those on the outside. The lifestyle, the sales pitch, the success stories of the early investors - I suppose it all adds up.

So where does this link to racing you ask? A prominent Australian 'racing identity' this week has been reported to have lost access to a bank account with punters' club funds of $194m in it. Firstly - is there a worse term for anyone to be labelled with that 'racing identity'? It ALWAYS ends up meaning shonky crook! Secondly - who the hell has a punters' club with an active bankroll in the tens of millions? It simply can't be done.

The…

damage control when trading goals

When trades go bad, some people will say cut your losses immediately, others will recommend having a bit of patience as events tend to level out (i.e. games with two goals in the first 10 mins never end up with 18 goals in 90 minutes). This is something I like to do on certain matches.

Background:
1. You've backed Under 2.5 goals, trying to nick a few ticks at a time as the clock ticks.
2. You've been caught out by a goal.
3. The market has gone sharply against you.

On this particular match from a couple of weeks ago, there was an early goal (sixth minute) before I got involved. The period immediately after an early goal regularly shows a sharp drop in the Under price, so I was trying to capitalise on that. But Watford then scored again after 14 minutes. The Back price I took (3.95) was now out to 12 - I could close out for a big loss (not my style) or wait and wait for the price to come back to somewhere I could close out for minimal damage. But at 2-0 after 15 minutes, it w…