Skip to main content

Betfair sign marketing deal with NRL team, Wests Tigers

Betfair's sponsorship portfolio in Australia now covers Betfair Park racing, Hawthorn FC, numerous sport and racing sponsorships in Tasmania and now the Wests Tigers. A big step up from the doom-sayers saying every cent would go back to the UK when lobbying for a licence just a few yrs ago.

Read the LeagueHQ article here

An interesting progression considering that the NRL has been the sporting body most concerned (or should I say hypocritical?) regarding gambling sponsorship. A decade ago when the government-owned SportsTAB opened, the NRL couldn't give them enough perimeter signage. A change of CEO and public sentiment re gambling, particularly in NSW where the league clubs' finances are heavily based on the pokies clubs and the gambling problems they create, and those relationships changed.

Over the years the NRL has had a few minor gambling scandals, nothing of the magnitude of match-fixing, but more exotic markets such as First Tryscorer and TV markets such as Man of the Match. Signing integrity deals with betting companies, particularly those which don't accept cash, can only be good for the sport.

Betfair won't be the only betting firm sponsoring in the NRL this season. BetEzy is setting up white-label sites to sponsor a few teams as well, and the big mouth of rugby league journalism, Peter Fitzsimons, shows the level of his sports-betting knowledge with this piece.

Punters born every minute

LET'S be clear about this. Show me a sports gambler and I will show you a loser. I don't mean one who loses every time - for of course there will be the occasional you-bloody-beauty! win. I mean that, over time, by simple dint of the immutable laws of mathematics, the sports gambler will lose money. All too often, that money is rent, grocery and mortgage money. Any objections yet? Any cries of "that's not true and that's not fair!"? Sit down and shut up. You are only saying that because you are either in the industry, or a regular sports gambler who doesn't care to acknowledge that you have been pissing your money up against the wall.


And I thought ex-rugby players were supposed to be intelligent. Just because every pub is full of mug punters, it doesn't mean we all are. And sports betting is the ONE area of gambling you can win on with a bit of nous. Gambling companies sponsor sports events and teams all around the world, why is it that Australians think they can take the moral high ground? The form of gambling that screws people is gaming, namely casinos and poker (slot) machines. Get rid of those and over 90% of problem gambling issues are solved.

Comments

Popular posts from this blog

It's all gone Pete Tong at Betfair!

The Christmas Hurdle from Leopardstown, a good Grade 2 race during the holiday period. But now it will go into history as the race which brought Betfair down. Over £21m at odds of 29 available on Voler La Vedette in-running - that's a potential liability of over £500m. You might think that's a bit suspicious, something's fishy, especially with the horse starting at a Betfair SP of 2.96. Well, this wasn't a horse being stopped by a jockey either - the bloody horse won! Look at what was matched at 29. Split that in half and multiply by 28 for the actual liability for the layer(s). (Matched amounts always shown as double the backers' stake, never counts the layers' risk). There's no way a Betfair client would have £600m+ in their account. Maybe £20 or even £50m from the massive syndicates who regard(ed) Betfair as safer than any bank, but not £600m. So the error has to be something technical. However, rumour has it, a helpdesk reply (not gospel, natur

What shits me about match-fixing 'journalism'.

The anti-wagering media bandwagon has dozens of new members this week, all weighing in an industry they have absolutely no idea about. I'm all for getting the betting industry into the mainstream but it shits me no end when they roll out reports and celebrities who simply don't have a clue what they are talking about and don't bother to check basic facts which key arguments in their story. If this was the financial industry, making errors like this would have them in all sorts of trouble, but the same level of regulation doesn't apply because finance stock markets are supposedly all legitimate and serious, whereas sports betting is just a bit of fun for people who can never win in the long-term... according to the media. This week we have seen the sting by the Telegraph which, on the face of it, looks to be a tremendous piece of investigative work into fixing in English football. But the headlines around it are over-sensationalised yet again. Delroy Facey, a former pla

Racing has a Ponzi scheme - and the fallout will be enormous

When the term ' Ponzi scheme ' is mentioned these days, the names Bernard Madoff and Allen Stanford instantly spring to mind. The pair of them ran multi-billion dollar frauds (US$60bn and $8bn respectively) that destroyed the lives of thousands of investors who had put their life savings into a 'wonderful' investment strategy. How so many people were sucked into the scheme is baffling to those on the outside. The lifestyle, the sales pitch, the success stories of the early investors - I suppose it all adds up. So where does this link to racing you ask? A prominent Australian 'racing identity' this week has been reported to have lost access to a bank account with punters' club funds of $194m in it. Firstly - is there a worse term for anyone to be labelled with that 'racing identity'? It ALWAYS ends up meaning shonky crook! Secondly - who the hell has a punters' club with an active bankroll in the tens of millions? It simply can't be done. T