Skip to main content

Paddy Power buys Sportsbet Australia

This has been in the pipeline for a while but I was asked to keep quiet on it to protect my source.

Paddy Power take control of Sportsbet

Ireland's leading bookmaking firm Paddy Power, mooted to be a bidder for TAB licenses in Australia, has purchased a 51 per cent stake in Northern Territory-based Sportsbet.

Racing Post reported that Paddy Power had paid an initial €27.2 million for the majority stake in the company established by the Tripp family.


The tricky part here is that Sportsbet own nearly 20% of IAS, who are up for sale as well. It's all go in the Australian betting market at the moment.

Sportsbet, based in Darwin, was the original sports bookmaker in Australia. It was founded in the late 80s by Bryan Clark who sold the business a decade later. It has since changed hands a couple of times before the Tripp group purchased it and improved it significantly. And now they've been able to cash in on their hard work.

Paddy Power buys Sportsbet stake, shares rise

It sounds like a wise strategic move for them - the UK and Ireland is a very competitive market, tax in Ireland has just gone up and the Australian market has just been deregulated.

Here's the presentation that Paddy Power has passed onto shareholders. There's one serious flaw in it - the awareness of the name. Australia has TAB Sportsbet (the monopoly sports operator in most states) and there is Sportsbet (often listed as Sportsbet NT or Sportsbet Australia). Ask those same people who said the awareness was 78% to differentiate between the two and it would fall flat on its face!

Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

The Melbourne Cup preview 2019

We're back again for the greatest race on turf, the world's richest staying race and the only race in the world which creates a public holiday for millions of locals.




Once again a fine international field has been assembled and it's worth a deep look at the race. So get a cuppa and find a comfortable seat to plough your way through my preview!

--------------------------------

The Lexus Melbourne Cup
Group 1, Handicap, 3200m
AUD 7,750,000
Flemington 1500 local, 0400 GMT
Broadcasters - Network 10 (AUS), Racing.com (worldwide), SkySportsRacing (UK)


1. Cross Counter
Trainer - Charlie Appleby (one previous Cup win)
Jockey - William Buick
Breeding - Teofilo - Waitress
Drawn 5, Weight 57.5kg

Last year's impressive winner who doesn't get the 3yo weight advantage this time. Won first up at Meydan in March but has run fourth, third, fourth in the big set weights staying races in England and Ireland, never quite making it as the next big staying star. While running close behind Stradivar…

hope for investors in the Centaur scandal?

In a breaking story, it has been reported that directors of the failed sports investment fund Centaur have had their assets frozen in order to repay investors. It is believed that managing director Keith Sobey skipped town trying to avoid prosecution however he either naively thought Ireland was a safe enough place to hide or had a lingering feeling of guilt and sat waiting for that knock on the door.

Sobey, the name behind Centaur (read the original story here), is believed to own four houses, worth more in total than the missing £1.6m. His willingness to sell them to repay investors is likely to keep the matter out of the courts, and at least one other director, Andrew Cork, will apparently follow suit.

All this adds weight to anecdotal evidence that the collapse of the fund came down to mismanagement rather than fraudulent deeds. As costs grew (why would you set up a training academy in central London?), margins evaporated and keeping the business afloat went through money like a…