In 2005, Betfair chose to leave Cryptologic after a plethora of problems and go it alone, by acquiring Danish company Pokerchamps. After spending squillions on marketing and development, yet only coming up 17th in the poker room rankings according to one leading site last year, they've finally bitten the bullet and decided to sack it. There's little point signing up big name players if they can't play on your site because there just aren't the cash games that can't handle their business.
So Betfair is now heading to Playtech is this story is to be believed.
Playtech to sign up Betfair for Poker, Casino, Bingo
Changing casino means Chartwell lose out and most probably, the Zero Lounge, the unique Betfair feature Bert Black insisted on if Betfair were going to sell their soul and profit directly from customers, will be scrapped as well.
I'm surprised Bingo has taken so long to get off the ground at Betfair Towers - they've really been left behind on this one. Once upon a time Betfair was first to market with new products, now they are very slow out of the blocks...