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PaddyPower to cash in on the "free" PR

Paddy Power decided to pay out on Tiger Woods winning the US PGA at the halfway stage. But nobody told Y.E.Yang about it. He played brilliantly under the pressure of playing in the last group with Tiger, and broke Woods' record of 14 majors won from leading/co-leading into the last round.

The PR stunt is estimated to cost the Irish bookmaker over £1 million, but the worldwide publicity they'll get out of it will more than make up for it, just like when local bookmaker Fred Done paid out early on Man Utd winning the title back in the late 90s. He got so much PR out of it, his local business is now a massive bookmaking firm with shops throughout the UK.

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