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sponsors want the Ashes back on terrestial TV - who'd have thought?

Here's a no-brainer if ever I saw one - England cricket sponsors want to see the Ashes back on terrestrial TV. npower do, Betfair surely will and no doubt all the others do as well, even if they have to pay more for it. When less than 1/3 of the 2005 audience watched the last Test at The Oval, that's a pretty strong argument. Betfair's volume on the whole series was no bigger than 2005, predominantly due to the broadcast factor.

Sponsors want Ashes on terrestrial TV

Not sure I'll be here for the next one, living here for two losses in a row has been hard enough!!

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