There have been several stories around in recent weeks about the threat of gambling bans being introduced in Poland, mostly a lot of speculation about what might happen and panicking about complete bans. This latest report centres on advertising and marketing bans which will strip Polish football clubs and the second division of millions of euro.
Exclusive: Bwin, Mangas, Unibet sports sponsorship threat
Current deals between egaming companies under threat from the law include Expekt’s sponsorship of the Polish national team; BetAtHome’s shirt sponsorship of Wisla Krakow, champions of last year’s Ekstraklasa top league in Polish football; Betclick’s shirt sponsorship of Ekstraklasa team Lech Poznan and Bwin’s role as a principal sponsor of Ekstraklasa team Legia Warszawa.
The loss of Unibet’s title sponsorship of the second tier of Polish football, Unibet 1.Liga, could alone cost the Polish National 2nd League €4m a season.
The Polish prime minister announced a clampdown on all forms of gambling in the wake of four senior Polish officials being forced to resign on suspicion of their decisions being unduly influenced by gaming industry lobbyists, including sports minister Miroslaw Drzewiecki.
The attempt to ban online betting in the country would strike problems with the EU, I'd expect all companies to ignore it, but a ban on advertising is another matter. Expect plenty of lobbying from major firms and sporting organisations in the next few weeks before legislation is introduced to parliament.