Skip to main content

automated bookmaking - soon there will be no-one left!

At the International Gaming Exhibition in London this week, I've been looking closely at some of the modern bookmaking systems. Companies such as BetRadar supply real-time odds feeds from over 250 bookmakers spread around the world, and then you can generate your own odds from that. Set your margins, choose the bookies you want to follow, post the prices, turn on the monitoring which tracks market changes from as few or as many bookies as you like, and you're done. Very few bookies do not take this service, although most just use it to keep an eye on the opposition in real-time, and use it to track mistakes (alerts pop up when a match start time is different to other firms) and potential arbitrage/sure bet opportunities. Dozens of smaller firms - the ones listed on odds comparison sites but you never see any of their marketing etc - do all this with virtually nobody at the controls. Other companies like Entraction and Odds Matrix can offer you a 'bookie in a box' product, a white-label service that can be entirely automated.

Fascinating stuff, but you wonder how long it will be before nobody knows how to set the odds on their own! Between these services and Betfair, there are very few genuine odds compilers out there.

If you'd like some advice on setting up your own bookmaking business in this field, whether it is stand alone or as an addition to another product such as a poker room. you can contact me via the address on my profile, or make a comment and leave your details (I won't publish it).

Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

The Melbourne Cup preview 2019

We're back again for the greatest race on turf, the world's richest staying race and the only race in the world which creates a public holiday for millions of locals.




Once again a fine international field has been assembled and it's worth a deep look at the race. So get a cuppa and find a comfortable seat to plough your way through my preview!

--------------------------------

The Lexus Melbourne Cup
Group 1, Handicap, 3200m
AUD 7,750,000
Flemington 1500 local, 0400 GMT
Broadcasters - Network 10 (AUS), Racing.com (worldwide), SkySportsRacing (UK)


1. Cross Counter
Trainer - Charlie Appleby (one previous Cup win)
Jockey - William Buick
Breeding - Teofilo - Waitress
Drawn 5, Weight 57.5kg

Last year's impressive winner who doesn't get the 3yo weight advantage this time. Won first up at Meydan in March but has run fourth, third, fourth in the big set weights staying races in England and Ireland, never quite making it as the next big staying star. While running close behind Stradivar…

Westow Stakes - York 16/5/19

The sun was out for a glorious opening day of the meeting, and races down the straight appeared to have no concerns about draw bias. Thursday's card has a few higher profile races but this 3yo sprint is worth watching closely, tomorrow and for future form.



British Stallion Studs EBF Westow Stakes
£50k, Listed & Class 1, 3yo, 5f
York 1605

Soldier's Call - flying machine, winning four of six starts in Britain last season, running third in the Prix L'Abbaye, beaten a neck at WFA then finished sixth as joint favourite in the BC Juvenile Turf Sprint. Has plenty on these on ratings, but life's rarely that simple with unexposed 3yos early in the season.

Broken Spear - more exposed than most of these and well beaten by Garrus first up. Missed Chester last week, probably due to the rain (or a poor draw). Pass.

Charming Kid - won at this meeting last season but has been a little erratic ever since. Well beaten on AW Championships Day, appears to be a few lengths off these.

Garrus -…