yet another gambling firm takes up football sponsorship

Another Asian bookie heads to the UK market, following the lead of SBOBet and 188Bet.

Nearly 50% of Premier League sponsored by gaming

In the biggest shirt sponsorship deal in the club’s 128 year history, premiership football club Burnley FC has announced a multi-million pound two-year deal with Asian online gaming operator Fun88, becoming the UK's eighth top flight football team to carry the name of an online gaming operator.

Under the agreement, Fun88 will have their logo emblazoned on the club's home and away shirts beginning next season. The initial two-year deal, the first time the football club has attracted international interest, represents the biggest shirt sponsorship deal in the Clarets' history.

Currently this firm is very Asian-focused but is intent on gaining a presence in Europe from next football season by all reports.

Comments

It's all gone Pete Tong at Betfair!

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Spot-fixing - you will never, ever be able to stop it

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lay the field - my favourite racing strategy

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Sport is made for betting

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