You seriously have to wonder where the brains department of Betfair have disappeared to. A TV campaign based around the theme 'cut out the middleman'. Look it up in the dictionary - Betfair are the irrefutable definition of the word:
–noun, plural -men.
a person who plays an economic role intermediate between producer and retailer or consumer.
a person who acts as an intermediary.
So what else do Betfair do then??
The Advertising Standards Authority yesterday banned the ad after a series of complaints, stating that the advert was misleading and conveniently forgot to mention they take out a commission.