As mentioned here several weeks ago, the amount of betting editorial and odds plugging during live broadcasts of Australian sport is over the top. Public sentiment was turning against it and it was inevitable that something would have to be done.
Now the Australian Federal Govt has gotten involved, essentially telling broadcasters and sports bodies to sort it out within the next 12 months, or we will do it for you..
Live broadcasts of betting odds to be phased out by June, Stephen Conroy says
"INSIDIOUS" live broadcasts of betting odds will be phased out to prevent gambling becoming embedded in football, cricket and other sports, the state and the federal government agreed today.
But the Federal Government's bid to introduce mandatory wager limits on poker machines was rejected by the states and a constitutional battle is now likely.
A meeting of state and federal ministers in Canberra agreed that the promotion of live odds during the broadcast of sport events had to be curtailed.
"Governments are concerned that promotion, including commentary by sporting role models, is becoming insidious in live sports coverage," the Select Council on Gambling Reform stated in their communique following the talks.
"We are concerned that this can significantly influence vulnerable and young people and normalise gambling behaviour."
There was particular concern over the use of sporting heroes to tout gambling opportunities during a contest.
Broadcasters will be given until June next year to make voluntary changes, with the Government warning it it will legislate if they don't.
However, at the same meeting, ministers went soft on taking an axe to pokie machines and the havoc they wreak on society.
It's a good approach from the govt however I'm not confident the industry will be go far enough if they self-regulate. There's nothing wrong with the occasional plug of the odds around a match - but time and again when it really only interests a small part of society is a step too far.