Skip to main content

evolution of gambling in Australia

Interesting article here from the Sydney Morning Herald, illustrating the different betting characteristics on racing by state, and on particular sports. This highlights why betting sites need to know their punters and customise their product accordingly. The live betting figures are interesting - I'd have to see figures on how many games are shown live in each code to make a fair comparison. Australian terrestrial TV networks love showing matches on 30min delay so they can squeeze in as many ads as they can. From next year in the AFL at least, all games will be shown live, even in the home city. And about bloody time too!

Brash gamblers still think inside the box


..
Nicholas Tzaferis, general manager of Tabcorp's corporate affairs, says, "In terms of race betting, NSW punters have a clear preference for win betting, which accounts for more than half of all money wagered on NSW racing. In Victoria, win betting accounts for 42 per cent of turnover."

Multiple betting, popular with small punters taking a range of combinations, is common in Victoria, with Tzaferis saying, "The quaddie [picking winners in four consecutive races] is king in Victoria. Forty-four per cent of our Victorian account customers placed a quaddie bet last year, compared with 26 per cent in NSW."

The listed corporate bookmaker Centrebet says recent trends in the most popular football codes in both states also support this. NSW punters are opting for live gambling on NRL, the "in the run" type gambling when the game is in progress, while the big increase in AFL wagering is on pre-game bets, the fixed-price action before kick-off.



Food for thought for any of these UK firms wanting to set up in Australia....


Comments

Popular posts from this blog

It's all gone Pete Tong at Betfair!

The Christmas Hurdle from Leopardstown, a good Grade 2 race during the holiday period. But now it will go into history as the race which brought Betfair down. Over £21m at odds of 29 available on Voler La Vedette in-running - that's a potential liability of over £500m. You might think that's a bit suspicious, something's fishy, especially with the horse starting at a Betfair SP of 2.96. Well, this wasn't a horse being stopped by a jockey either - the bloody horse won! Look at what was matched at 29. Split that in half and multiply by 28 for the actual liability for the layer(s). (Matched amounts always shown as double the backers' stake, never counts the layers' risk). There's no way a Betfair client would have £600m+ in their account. Maybe £20 or even £50m from the massive syndicates who regard(ed) Betfair as safer than any bank, but not £600m. So the error has to be something technical. However, rumour has it, a helpdesk reply (not gospel, natur

What shits me about match-fixing 'journalism'.

The anti-wagering media bandwagon has dozens of new members this week, all weighing in an industry they have absolutely no idea about. I'm all for getting the betting industry into the mainstream but it shits me no end when they roll out reports and celebrities who simply don't have a clue what they are talking about and don't bother to check basic facts which key arguments in their story. If this was the financial industry, making errors like this would have them in all sorts of trouble, but the same level of regulation doesn't apply because finance stock markets are supposedly all legitimate and serious, whereas sports betting is just a bit of fun for people who can never win in the long-term... according to the media. This week we have seen the sting by the Telegraph which, on the face of it, looks to be a tremendous piece of investigative work into fixing in English football. But the headlines around it are over-sensationalised yet again. Delroy Facey, a former pla

The Cup review

James McDonald feels the emotion of winning the Melbourne Cup on Verry Elleegant. (photo credit Darrian Traynor/Getty Images) With every man and his dog doing Cup previews these days, perhaps a postmortem of the race provides more value - at least for these more serious about the game or want something to refer back to in 363 days' time. It was great to see Flemington basking in the warm spring sun, with no threat of rain which buggers up the confidence you have in the state of the track, an integral part of betting on horses. The crowd was back, at least about 10% of the normal Cup day crowd, but 10,000 more than were allowed last year. Let us never have to deal with these restrictions again in our lifetimes. The TV coverage - well, um, ugh. On Derby Day, I was able to watch the racing.com stream in the UK while Sky Sports Racing kept to their normal NSW-controlled Sky Racing Aus coverage which denies that Victoria and South Australia exist. For Cup Day, they switched to the Chann