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evolution of gambling in Australia

Interesting article here from the Sydney Morning Herald, illustrating the different betting characteristics on racing by state, and on particular sports. This highlights why betting sites need to know their punters and customise their product accordingly. The live betting figures are interesting - I'd have to see figures on how many games are shown live in each code to make a fair comparison. Australian terrestrial TV networks love showing matches on 30min delay so they can squeeze in as many ads as they can. From next year in the AFL at least, all games will be shown live, even in the home city. And about bloody time too!

Brash gamblers still think inside the box


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Nicholas Tzaferis, general manager of Tabcorp's corporate affairs, says, "In terms of race betting, NSW punters have a clear preference for win betting, which accounts for more than half of all money wagered on NSW racing. In Victoria, win betting accounts for 42 per cent of turnover."

Multiple betting, popular with small punters taking a range of combinations, is common in Victoria, with Tzaferis saying, "The quaddie [picking winners in four consecutive races] is king in Victoria. Forty-four per cent of our Victorian account customers placed a quaddie bet last year, compared with 26 per cent in NSW."

The listed corporate bookmaker Centrebet says recent trends in the most popular football codes in both states also support this. NSW punters are opting for live gambling on NRL, the "in the run" type gambling when the game is in progress, while the big increase in AFL wagering is on pre-game bets, the fixed-price action before kick-off.



Food for thought for any of these UK firms wanting to set up in Australia....


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