Skip to main content

evolution of gambling in Australia

Interesting article here from the Sydney Morning Herald, illustrating the different betting characteristics on racing by state, and on particular sports. This highlights why betting sites need to know their punters and customise their product accordingly. The live betting figures are interesting - I'd have to see figures on how many games are shown live in each code to make a fair comparison. Australian terrestrial TV networks love showing matches on 30min delay so they can squeeze in as many ads as they can. From next year in the AFL at least, all games will be shown live, even in the home city. And about bloody time too!

Brash gamblers still think inside the box


..
Nicholas Tzaferis, general manager of Tabcorp's corporate affairs, says, "In terms of race betting, NSW punters have a clear preference for win betting, which accounts for more than half of all money wagered on NSW racing. In Victoria, win betting accounts for 42 per cent of turnover."

Multiple betting, popular with small punters taking a range of combinations, is common in Victoria, with Tzaferis saying, "The quaddie [picking winners in four consecutive races] is king in Victoria. Forty-four per cent of our Victorian account customers placed a quaddie bet last year, compared with 26 per cent in NSW."

The listed corporate bookmaker Centrebet says recent trends in the most popular football codes in both states also support this. NSW punters are opting for live gambling on NRL, the "in the run" type gambling when the game is in progress, while the big increase in AFL wagering is on pre-game bets, the fixed-price action before kick-off.



Food for thought for any of these UK firms wanting to set up in Australia....


Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

Gimcrack Stakes preview

The final day of the Ebor Festival has a great spread of races, and just one of them could be described as having a clear-cut favourite. A solid reward for anyone who can find a winner.

The 2yo feature of the day is the Gimcrack Stakes, and saddling up again for the preview is Darren Goodbody, @DarrenPGoodbody. You can read more of his work here.

----------------------

Irish Thoroughbred Marketing Gimcrack Stakes
Group 2, 6f, 2yo C&G
£220,000
1510 local 0010 AEST


What a week it has been on the Knavesmire, some impressive juveniles to keep on the note book especially Tasleet of William Haggas's and Wesley Ward's Acapulco who impressed me taking on older horses, but even though with the 29lb allowance he could not over come proven Group 3 winning sprinter Mecca's Angel.

Mark Johnston has not improved on his six percent average here at York and I have reservations that it is going to improve with Buratino or Ode the Evening. The Listed Woodcote Stakes and Group 3 Coven…

Racing has a Ponzi scheme - and the fallout will be enormous

When the term 'Ponzi scheme' is mentioned these days, the names Bernard Madoff and Allen Stanford instantly spring to mind. The pair of them ran multi-billion dollar frauds (US$60bn and $8bn respectively) that destroyed the lives of thousands of investors who had put their life savings into a 'wonderful' investment strategy. How so many people were sucked into the scheme is baffling to those on the outside. The lifestyle, the sales pitch, the success stories of the early investors - I suppose it all adds up.

So where does this link to racing you ask? A prominent Australian 'racing identity' this week has been reported to have lost access to a bank account with punters' club funds of $194m in it. Firstly - is there a worse term for anyone to be labelled with that 'racing identity'? It ALWAYS ends up meaning shonky crook! Secondly - who the hell has a punters' club with an active bankroll in the tens of millions? It simply can't be done.

The…