Skip to main content

evolution of gambling in Australia

Interesting article here from the Sydney Morning Herald, illustrating the different betting characteristics on racing by state, and on particular sports. This highlights why betting sites need to know their punters and customise their product accordingly. The live betting figures are interesting - I'd have to see figures on how many games are shown live in each code to make a fair comparison. Australian terrestrial TV networks love showing matches on 30min delay so they can squeeze in as many ads as they can. From next year in the AFL at least, all games will be shown live, even in the home city. And about bloody time too!

Brash gamblers still think inside the box


..
Nicholas Tzaferis, general manager of Tabcorp's corporate affairs, says, "In terms of race betting, NSW punters have a clear preference for win betting, which accounts for more than half of all money wagered on NSW racing. In Victoria, win betting accounts for 42 per cent of turnover."

Multiple betting, popular with small punters taking a range of combinations, is common in Victoria, with Tzaferis saying, "The quaddie [picking winners in four consecutive races] is king in Victoria. Forty-four per cent of our Victorian account customers placed a quaddie bet last year, compared with 26 per cent in NSW."

The listed corporate bookmaker Centrebet says recent trends in the most popular football codes in both states also support this. NSW punters are opting for live gambling on NRL, the "in the run" type gambling when the game is in progress, while the big increase in AFL wagering is on pre-game bets, the fixed-price action before kick-off.



Food for thought for any of these UK firms wanting to set up in Australia....


Comments

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

The Melbourne Cup preview 2019

We're back again for the greatest race on turf, the world's richest staying race and the only race in the world which creates a public holiday for millions of locals.




Once again a fine international field has been assembled and it's worth a deep look at the race. So get a cuppa and find a comfortable seat to plough your way through my preview!

--------------------------------

The Lexus Melbourne Cup
Group 1, Handicap, 3200m
AUD 7,750,000
Flemington 1500 local, 0400 GMT
Broadcasters - Network 10 (AUS), Racing.com (worldwide), SkySportsRacing (UK)


1. Cross Counter
Trainer - Charlie Appleby (one previous Cup win)
Jockey - William Buick
Breeding - Teofilo - Waitress
Drawn 5, Weight 57.5kg

Last year's impressive winner who doesn't get the 3yo weight advantage this time. Won first up at Meydan in March but has run fourth, third, fourth in the big set weights staying races in England and Ireland, never quite making it as the next big staying star. While running close behind Stradivar…

Westow Stakes - York 16/5/19

The sun was out for a glorious opening day of the meeting, and races down the straight appeared to have no concerns about draw bias. Thursday's card has a few higher profile races but this 3yo sprint is worth watching closely, tomorrow and for future form.



British Stallion Studs EBF Westow Stakes
£50k, Listed & Class 1, 3yo, 5f
York 1605

Soldier's Call - flying machine, winning four of six starts in Britain last season, running third in the Prix L'Abbaye, beaten a neck at WFA then finished sixth as joint favourite in the BC Juvenile Turf Sprint. Has plenty on these on ratings, but life's rarely that simple with unexposed 3yos early in the season.

Broken Spear - more exposed than most of these and well beaten by Garrus first up. Missed Chester last week, probably due to the rain (or a poor draw). Pass.

Charming Kid - won at this meeting last season but has been a little erratic ever since. Well beaten on AW Championships Day, appears to be a few lengths off these.

Garrus -…