Skip to main content

BuzzSports buzzes off

Word has reached the SportIsMadeForBetting rumours desk that BuzzSports, pioneers of the zone live play-by-play betting system have closed down with immediate effect. You wouldn't know it from their website but reliable sources have told me traders were called at 11pm last Wednesday night and informed the founder of the company had decided to pull the pin on the business with immediate effect.

I believe staff were offered a generous redundancy package, rather than the company going bust. It came completely out of the blue for staff, I even know one guy who had a job interview with them scheduled for the following day!

Why did they fail? Purely speculation but they spent heavily promoting their product at trade exhibitions, in industry publications etc but it's not a product I could ever see catching on. It's a niche market, perhaps ahead of its time, and I query whether they could ever have exclusivity over the product - surely it wouldn't be long before another firm, i.e. a bookmaker/betting provider with highly sophisticated data modelling systems, if there was money in it. Perhaps the wealthy founder decided it was time to pull the pin, or as some have alluded to, he has closed down the business in the UK with a plan to restart it somewhere warmer in the future.....

Comments

  1. Real pity, It was an exciting proposition, and indeed I think we will see a return of zoneplay or something similar, it seems an inevitable step forward in live betting

    ReplyDelete

Post a Comment

Thanks for your comments, but if you're a spammer, you've just wasted your time - it won't get posted.

Popular posts from this blog

lay the field - my favourite racing strategy

Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market. It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk...

The Melbourne Cup preview 2019

We're back again for the greatest race on turf, the world's richest staying race and the only race in the world which creates a public holiday for millions of locals.




Once again a fine international field has been assembled and it's worth a deep look at the race. So get a cuppa and find a comfortable seat to plough your way through my preview!

--------------------------------

The Lexus Melbourne Cup
Group 1, Handicap, 3200m
AUD 7,750,000
Flemington 1500 local, 0400 GMT
Broadcasters - Network 10 (AUS), Racing.com (worldwide), SkySportsRacing (UK)


1. Cross Counter
Trainer - Charlie Appleby (one previous Cup win)
Jockey - William Buick
Breeding - Teofilo - Waitress
Drawn 5, Weight 57.5kg

Last year's impressive winner who doesn't get the 3yo weight advantage this time. Won first up at Meydan in March but has run fourth, third, fourth in the big set weights staying races in England and Ireland, never quite making it as the next big staying star. While running close behind Stradivar…

hope for investors in the Centaur scandal?

In a breaking story, it has been reported that directors of the failed sports investment fund Centaur have had their assets frozen in order to repay investors. It is believed that managing director Keith Sobey skipped town trying to avoid prosecution however he either naively thought Ireland was a safe enough place to hide or had a lingering feeling of guilt and sat waiting for that knock on the door.

Sobey, the name behind Centaur (read the original story here), is believed to own four houses, worth more in total than the missing £1.6m. His willingness to sell them to repay investors is likely to keep the matter out of the courts, and at least one other director, Andrew Cork, will apparently follow suit.

All this adds weight to anecdotal evidence that the collapse of the fund came down to mismanagement rather than fraudulent deeds. As costs grew (why would you set up a training academy in central London?), margins evaporated and keeping the business afloat went through money like a…