So as rumoured for a while, Ladbrokes have finally acquired the lemon, sorry, purple-coloured betting exchange, Betdaq. For a mind-boggling €30m as 'initial consideration'. That's an even more ridiculous price than Fernando Torres for £50m, or any English player Liverpool have purchased in recent seasons! As I've written previously there are no logical business reasons for this acquisition. from Nov 29, 2012 The Racing Post reported this week that Ladbrokes are nearing a decision to acquire Betdaq. This baffles me, it really does. Betdaq are a complete and utter lemon. Their only rival in the market has kicked so many own goals over the years with the premium charge, followed by an increase in the premium charge, cost of API and data use, customer service standards which have fallen faster than Facebook share value, site crashes and various other faults. So many pissed off Betfair customers, yet Betdaq are still tailed off with a lap to go. Around the world, Betfair
I thought this comment on The Guardian story might amuse you:
ReplyDelete“--- the Levy has returned ninety-something million for the last 4 years. Yet in October people who earn more than double the salary of the Prime Minister will be going in front of a government minister (who'll have just cut 20% or more off his own departments budget), claiming with straight faces that the Sport of Kings needs 30-50% more than it's ever had in order to keep owners in the manner to which they've become accustomed.
To be clear, I'm an owner myself. I'm not talking about how I'd view it; I'd welcome increased prize money, it's just I'm not completely deluded. “